mission-newenergy-ltd

By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market show in Las Vegas high-end jets are drawing purchasers with their streamlined shapes, luxurious cabins - and progressively, their use of alternative fuels.

Fuel manufacturers and jetmakers are keen to showcase novel forms of air travel fuel considered less harmful to the climate, from utilized cooking oil to the definitely less glamorous meat waste.

Business jet operators, like airlines, have bowed to on aviation and dedicated to cutting in half carbon emissions by 2050 compared with 2005.

Their hope is that embracing eco-friendly fuel to suppress emissions could make service jets more attractive to environmentally mindful purchasers - particularly corporations dealing with questions over sustainability from investors or green campaign groups.

The accessibility of less contaminating personal jets might also spare the abundant and famous the negative promotion experienced by Britain's Prince Harry and his better half Meghan over a current personal jet trip to southern France.

Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The most recent waste-based fuels include "fats, grease and oils that are by-products of the food industry," said Bryan Sherbacow, chief commercial officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.

"All of our product is inedible."

A few of the other 79 airplane on display are expected to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the program.

FLIGHT SHAMING

Private jets account for less than 0.1% of total yearly carbon emissions internationally, but can release, on average, as much as 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter firm Victor.

Prince Harry has actually protected his occasional use of private jets to guarantee his household's safety, and has stated that on the uncommon events he does not fly commercially he offsets his emissions.

But planemakers state occurrences such as the furore over his travel plan have added fresh obstacles for an industry already making every effort to validate its contribution to cutting business costs.

"Incidents of flight shaming involving making use of personal jets are regrettable when you think about that our market has actually delivered fuel effectiveness improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel use will assist the industry make inroads with corporations and rich purchasers. According to market information, billionaires just have a 19% service jet ownership rate.

But even an image remodeling - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers including alternative fuel pumps for visiting airplanes - is unlikely to satisfy all critics at the Oct 22-24 luxury jet event.

Environmentalists and some analysts stay skeptical that biojetfuels, generally blended 50-50 with kerosene, will make a significant effect on public understandings about luxury travel.

"No amount of jatropha curcas or Brazil-nut fuel can make company jets look eco-friendly," said air travel analyst Richard Aboulafia.

Demand from organization jet operators for eco-friendly fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, could broaden production up to 150 million gallons by 2022.

Corporate charter business and experts are also seeing more interest from consumers who wish to buy carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a business jet usage study his business just recently completed for a Fortune 500 business.

"At the end of the day, I believe that cost, cost per hour, range, speed and performance, that's still the (sales) driver. But I think people are ending up being more aware of the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)